Michael Benson Mr. Benson has been in the sales and marketing industry for 24 years. He is an expert when it comes to finding out what a potential customers needs are and how to meet those needs for them. Michael Benson has not only been in the sales industry for all of his professional life, he has been a list broker for over 15 years. This is an invaluable service to our customers. A list broker can be compared to doctors in that they are required to diagnose what the customer's specific case is and what the best form of treatment and service is available.